Big Daddy Denim Jeans

Co-founder of Fairfax high-end streetwear destination FourTwoFour, Guillermo Andrade set out to establish the shop's in-house label 424 in 2015. Showcasing an effortless approach to workwear-inspired design, Andrade pulls from elements of contemporary art paired with the unique nonchalant spirit of Los Angeles to deliver a range of easy-to-wear staples. Rendered in durable premium materials, menswear favorites are reimagined in relaxed tailoring and feature industrial finishings. Denim faithfuls including classic five-pocket jeans and distressed trucker jackets reflect the brand’s irreverent vision, while paired-back twill shirts and flat front trousers embody the classic appeal of laid-back dressing. Distinguishable statements such the brand’s signature red armband and vibrant graphics hand-painted by Andrade himself render a rare personalized dimension.